Primary survey · Source language: Japanese

AI as the entry point for comparison, with search engines used alongside

In a Japanese usage survey, 52.3% use AI for search. 86.9% also use search engines, so several entry points remain.

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What was confirmed

Search use of generative AI including AI Mode is 52.3%. Search engines are 86.9%.
Among those who use both search and AI, 46.6% said they had moved half or more of their search to AI.

A survey asking which search means they use for gathering information, comparing and purchasing.

Comparing conditions and candidates to choose. The same shares do not necessarily apply to an individual business's customers.

AI use has also been reported when comparing product prices, lodging and similar.

Businesses seem to need to watch several routes by which they become a comparison candidate.

When customers compare, is there information that lets them check price, use and terms of provision?

Self-reported usage rates, not a measured share of search volume.
A survey by an advertising company. It does not show a causal effect on sales or closed deals.

Links use the original title or a HAKOMIRO source description. Japanese originals retain their published wording.